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Our missions and commitments
Since 2015, the Tourist Office has been committed to a Quality welcome and information approach designed to constantly improve the satisfaction of our visitors and tourism service providers of the Destination Ile d'Oléron Marennes Tourisme. The entire team is committed to the implementation of the Destination d'Excellence standard, for continuous improvement in the quality of our services.
The IOMN Tourist Office is committed to offering visitors :
- A personalized welcome
- Clear and precise information
- Competent, attentive staff
- A comfortable, spotlessly clean environment
- Local tourist information adapted to demand
The IOMN Tourist Office is committed to offering its partners :
- Exemplary quality of work to enhance the value of their structure
- In-depth knowledge of the region, to help develop local economic activity
- Communication on a recognized and award-winning approach
- An intermediary for visitors, particularly with regard to complaints and suggestions
Documents to download
Area 1: Optimize tourist reception and information
Operational objectives:
- Adapt reception to new visitor expectations : informed advice, quality of reception, better knowledge of reception, restructuring of reception, etc.
- Improve the dissemination of tourist information: eductour program, tourism fairs, etc.
- Maintain communication with service providers : roll out service provider visits...
- Provide new services
Area 2: Develop awareness of the destination
Operational objectives:
- Develop the reception of journalists, prioritizing high-audience media and web influencers (bloggers, twittos...) to promote the region's unique natural, water and land sports, high value-added local gastronomy and remarkable architectural heritage.
- Strengthen the organization's digital strategy and actions with tourism service providers and in-house staff; manage and develop the website; monitor the region's e-reputation and e-tourism; roll out territorial Wifi with hotspots; develop the Internet for stays with sites offering real-time information and digital tools to meet the new uses of tourists and web users...
- Strengthen the communications plan (promotional campaign, TV operation, publications, etc.).
Area 3: Structure and qualify the tourism offering
Operational objectives:
- Continue to develop the quality policy: Marque Qualité Tourisme, raising awareness among service providers of the Family Plus and Tourisme & Handicap labels, etc.
- Facilitate the networking of tourism offerings around key themes for the region.
- Set up a tourism observatory to provide a better understanding of the tourism offer and visitor numbers: creation of a "tourism scorecard".
Priority 4: Develop the marketing of local tourism products
Operational objectives:
- Set up a sales department for different customer targets (individuals, groups, works councils, business...)
- Prospecting for new customers, self-financing of the sales department.